ABOUT
Mike Reichman, MBA: Business Consultant & Ecommerce Expert
I want to share my broad knowledge of operating an
online business with you.
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Website design
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Influencer Marketing
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Information architecture
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Usability
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E-commerce
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Social Media Marketing
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Mobile Strategy
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Content Creation & Management
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Go To Market Strategy
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Operations
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Budgeting
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Customer Acquisition
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& more
As the COO and Founder of an Internet top 500 E-tailer, I led web site design and marketing teams as well as integrating CRM, CMS, and PPSR inventory systems. My teams prospered at many levels by working closely with marketing, merchandising and IT teams. We also initiated affiliate marketing strategies and customer loyalty programs.
My teams are involved in every aspect of design, marketing, and integration. My teams have forged Internet advertising relationships with Google, Bing, MSN and Yahoo. My teams have managed multi million dollar online media plans and developed advertising performance tracking systems.
My teams have managed e-mail marketing programs that involved ESPs such as Exact Target, Yesmail, Marapost, and others. My team managed the testing and deployment of e-mail campaigns and grew subscriber numbers through review and rewards programs..
We are instrumental in bringing a usability focus to web site design. We wrote and moderated in-lab usability tests and worked with companies such as Napkyn, Abobe, IBM, Magento and Demandware to test web interfaces. We are responsible for a visually appealing and functional design that included the shopping cart, checkout, search, navigation and product presentation.
We have hosted strategic planning sessions to brainstorm new directions for the site and led creative efforts for the mobile platform and mobile shopping cart. My teams have led analytical research projects that increased conversion metrics on category, sub category and product pages.
Maintaining top SEO ratings at with Google, Bing and Yahoo is primary for organic traffic. Our teams have enhanced onsite and offsite SEO with content-centric, social and product based strategies.
I graduated with honors from Indiana University - Kelley School of Business with an MBA and BSB in Marketing. I am avid Mets fan with baseball season tickets. Mike is married and his wife is involved in solving agricultural and environmental problems.
